Our retail stores offer a handpicked selection of New Jersey's best locally made goods Just Jersey celebrates the natural beauty, diversity, culture, grit and attitude of the Garden State. Nothing captures these attributes better than the food, art, and craft of its residents. We want to introduce you to New Jersey’s small, local makers whose stories are as diverse as the state itself. New Jersey is home to small-batch artisanal food producers, passionate handcrafters of exquisite wares, and fabulously independent small businesses. Our mission is to boost the local economy by offering beautiful, functional and handcrafted goods made locally by Garden State artists, designers and other small businesses. We seek to promote and support New Jersey entrepreneurs and grow the creative economy.