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Apple iPhone Sales Shrink Slightly

Hosted on MSN · 1h

Apple iPhone Sales Shrink Slightly as Investors Await AI Payoff

Apple reported that iPhone sales for the quarter were down nearly 1% from the prior year to $69.1 billion, a miss from the $70.7 billion analysts were projecting, acc

BBC on MSN · 43m

Apple iPhone sales dip despite AI rollout

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.

Reuters on MSN · 15m

Apple shares rise after positive sales outlook signals iPhone recovery

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.

3 months with Apple Intelligence

Computerworld · 4h

Is Apple Intelligence 2.0 on track?

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how serious it is about getting it right.

The Verge · 4h

Three months with Apple Intelligence

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Apple releases iOS 18.3 with AI-powered Apple Intelligence on by default

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple Intelligence has required the extra step of actually turning it on or opting in. But with the new versions, Apple's AI feature is enabled by default for eliglble devices.

40m

Apple Seeing iPhone Strength in Markets With AI

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

1hon MSN

Apple reports best-ever earnings even as iPhone revenue slips

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

2h

Apple profit tops Wall Street target even as iPhone, China sales fall short

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

3don MSN

Apple is well-positioned as DeepSeek threatens AI giants, analysts say

Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big ...

1d

Apple's AI ethics doubted by scaremongering shareholder proposal

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...

2d

DeepSeek’s AI breakthrough may actually benefit Apple Intelligence

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

1don MSN

AI Comes to the Apple Orchard—From Pollinating to Picking

Researchers are developing robots that promise to automate a process that has always relied on human workers—and bees.

1d

Apple Intelligence will undoubtedly drive an iPhone ‘supercycle,’ but not yet

Apple Intelligence was predicted to drive an iPhone supercycle, but that doesn’t look like it’s happening yet. Here’s why ...

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