The promotion combines a £100 ($125) discount for the Galaxy S24 Ultra, enhanced trade-in prices and the free Chromebook Go laptop, which is worth £299 ($374). The deal is valid until January 16th and only applies for shoppers in the U.K. In the U.S., Samsung is running a huge trade-in deal for the Galaxy Z Fold 6, check out my story on that here.

Despite fierce competition from the likes of the Apple iPhone 16 Pro Max and other Snapdragon 8 Elite-powered flagships such as the Oppo Find X8 Pro and Vivo X200 Pro, the Samsung Galaxy S24 Ultra continues to reign supreme as the ultimate all-rounder considering the fact that it is widely available in many regions.

The Samsung Galaxy S25 is shaping up to be an exciting addition to the Galaxy S series, with several notable improvements expected. Rumors suggest a slightly larger display than 6.2 inches, accompanied by thinner bezels, which could enhance the overall viewing experience.