Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Planet, joins Bob this morning to explain how to use and understand some of Gen Z’s slang terms. Marianne joins Bob for a weekly ...

If constantly being mogged by sigmas has you feeling like a fuhuhluhtoogan, and you have no idea what any of that means, you've come to the right place. This glossary aims to define and explain ...

Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink ...

The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

What are the kids even saying these days? It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child ...