While Nike, Adidas and Puma have been kitting out most of the world's top teams, Macron has produced some of the finest ...

As 2025 begins and the crucial part of the football season approaches, brands are working hard behind the scenes to ensure ...

Manchester City says its players, Ederson, Stefan Ortega, and Rico Lewis first used the Puma AI Creator to design a goalkeeper kit “creatively inspired by the net of a football goal.” It will be the ...

Japanese football creatives Crab.FC reveal their first “Street Football kit”, making it a first new team kit for the club in ...

Here is a ranking of LSU’s best uniform combinations of the 2024 season: We don’t see this one as much as we used to. LSU ...

PUMA AI Creator was first used by City players Ederson, Stefan Ortega and Rico Lewis who together designed a bespoke goalkeeper kit. Creatively inspired by the net of a football goal, this will be the ...

It has now been revealed that in 2024 the appeal handed out close to 8,500 football shirts and more than 21,500 other items ...

In a first for football, City will give fans the chance to design the club's third kit for the 2026/27 season using a bespoke Generative AI design tool. Fans will be able to submit designs using ...