Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...
Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.
Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...
Advertisers on Facebook are able to use an ad-targeting system that allows them to exclude black, Hispanic and other ethnicities from seeing ads. Suggested Reading It’s The Party of The Year! The Root ...
A META spokesperson quickly downplayed the report in a Threads post, saying, “No, what’s happening here is part of the work we regularly do to evaluate third-party tools for the purpose of ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results