GroundTruth Logo "Advertisers look to us to run media ... all with built-in attribution. Until now, audio ads have lacked reliable attribution with real business results like foot traffic.

Apple published a new iPhone 16 Pro ad this weekend, and this one is quite special. To show the Audio Mix feature in action, the company recorded a music video using the latest iPhone – but that’s not ...

Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance NEW YORK, Feb. 24, 2025 /PRNewswire/ -- GroundTruth, the media ...

Until now, audio ads have lacked reliable attribution with real business results like foot traffic. While most ad platforms measure audio ad performance through media metrics like impressions or web ...