Entrepreneur4y
Small Business Encyclopedia
talk show or other non-advertising format that provides consumers with in-depth information on a product or service Any advertising done outdoors that publicizes your business's products and services.
ecommercetimes3d
Generative AI Ads Open New Doors for Brand Engagement
AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and ...
Marketing Interactive1mon
Stellar Ace’s ‘SkyWalk’ – a new large OOH advertising format – launches with OCBC’s Seagrass Restoration campaign
a new large advertising format that spans eye-catchingly across 80-plus pedestrian overhead bridges, commanding the attention of hundreds of motorists and commuters as they pass under. SkyWalk ...
Marketing9mon
Global Advertising Forecast for 2017 by Ad Medium and Region
In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was ...
Warc2y
Consumers’ response to format in native advertising vs. editorial: The interaction between format similarity and format novelty
Format similarity induces greater deceptive perceptions. Format novelty induces lower advertising recognition, lower perceived irritation, and greater click intention. There is a significant ...