Why Amazon Is Ditching Amazon Go and Doubling Down on Whole Foods

Say goodbye to brick-and-mortar Amazon Go and Amazon Fresh stores.

Amazon Go is dead. Was grab-and-go retail a fantasy?

Hello, and welcome back to Fast Company ’s Plugged In.

Amazon is shutting Amazon Go and Fresh stores, says 'After a careful evaluation, we've made the difficult decision to ...'

Amazon is shutting down its Go and Fresh physical stores, shifting focus to Whole Foods Market expansion and bolstering online grocery delivery. While these experimental formats struggled, Whole Foods ...

Amazon Killed Its Best Frictionless Technology With Friction

Amazon One palm scanning worked flawlessly. It's dying anyway—because Amazon forgot that even frictionless tech needs ...

The end of the line for Amazon’s grocery stores brings a final irony: a 30-minute wait to get in

Amazon announced this week that it’s closing all of its Fresh grocery and Go convenience stores, many of them on Sunday. The ...