This year, 20 of the world's most innovative and game-changing developers, brands and creators were honored with Auggie Awards, while 8 pioneers of XR were inducted into the 2026 XR Hall of Fame.

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Augmented reality for the enterprise is still such a burgeoning technology that it's been impractical for many SMBs to create their own custom apps. Like the early days of web dev and mobile apps, the ...

During a keynote today at Augmented World Expo in Long Beach, California, Snap CEO Evan Spiegel unveiled the company's latest ...

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...