Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

1573 logos are also prominent ... Considering the Australian Open is also billed as the Grand Slam of Asia/Pacific, it's no surprise another major Asian brand wanted to buy into the biggest ...

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.