The story of Bacardi began on February 4, 1862, when Don Facundo Bacardí Massó opened a small tin-roofed distillery on the outskirts of Santiago de Cuba.

As part of its commitment to supporting the local community around its BACARDÍ® rum distillery in Puerto Rico, family-owned ...

Gone is the classic Bacardi bat, and instead a new crown icon has been created as a nod to the brand’s heritage. The crown has been made to look like it’s been splashed onto the packaging to signal ...

Discover the company's humble origins in Santiago de Cuba, its resilience through hardships, and its path to become the world's largest privately held international spirits company. NORTHAMPTON, MA / ...