Warc2y
Bacardi Breezer. 'I'm Telling You, That's The Way It Happened!' How 'True Stories' created a category and transformed a company
Eighty years after Leon offered his analysis, Bacardi-Martini UK found that, like nations, their company's structure was incapable of solving their urgent problems – the problems of success. This ...
Creative Review1y
Breezer launches a renewed global identity
Often heralded as many millennials’ first gulp of alcohol, the Bacardi Breezer was launched in the 1990s and was one of the original Ready-to-Drinks (RTDs). Sweet, fruity and alarmingly colourful, ...
The Financial Express18d
Bacardi high on India, ramps up investments as business grows
Bacardi, which has a ready-to-drink portfolio (Bacardi Breezer/Bacardi Plus) in the Rs 150-160 price point (for 275-ml bottles) and a premium portfolio starting at Rs 1,500-1,600 for 750-ml ...