It is going with another classic, launching a canned rum and coke in collaboration with Bacardi Limited. The two brands on ...

Bacardi, whose brands also include Martini ... we have seen good growth in both channels and a solid ready-to-drink performance.” ...

Often heralded as many millennials’ first gulp of alcohol, the Bacardi Breezer was launched in the 1990s and was one of the original Ready-to-Drinks (RTDs). Sweet, fruity and alarmingly colourful, ...

And people want to drink better quality products,” Golikeri said. Bacardi, which has a ready-to-drink portfolio (Bacardi Breezer/Bacardi Plus) in the Rs 150-160 price point (for 275-ml bottles ...