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Bacardi to Old Monk: Best bottles of rum you ‘cane’ cop at prices under INR 1000
From the classic Old Monk to the award-winning Bacardi White Rum — our pick of bottles of rum in India that are priced at INR ...
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How Bacardi, a 150-year-old spirits brand, is taking the pop culture way to woo India’s millennials
In any case, India’s Rs 19,000-crore annual rum market is merely a fraction of the market for, say, whisky (over Rs 1,20,000 crore). In short, Bacardi’s business in India is relatively still ...
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Bacardi India high on premiumisation
"Premiumisation has endured, and we are into the golden age of spirits as the cocktail culture revolution is flourishing in India," Golikeri said in an interview. The maker of Bacardi rum ...