The hiring of legendary coach Bill Belichick at UNC could bring a major boost to apparel shops along Franklin Street in Chapel Hill. STORY HIGHLIGHTS Bill Belichick is the new UNC football coach.

Bill Belichick’s new UNC staff isn’t wasting ... which featured Lombardi in UNC apparel while on the phone in what appeared to be an office. A former NFL executive, Lombardi confirmed last ...

Eight-time Super Bowl champion Bill Belichick is the new head coach of ... filed the trademark with the intention of using it for clothing and apparel, he's not opposed to giving the reins over ...