Kenny Chesney's Blue Chair Bay Rum has been acquired by Next Century Spirits, though the singer will continue to play an ...
The move, Next Century Spirits said, was "key" as it looks to grow "its presence into the premium rum category".
Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category. This award-winning spirit, the world's largest ...
ZEBULON, N.C., March 11, 2025 /PRNewswire/ -- Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category.
"Blue Chair Bay Rum has endless potential, and we're excited to bring it into the NCS family," said Anthony Moniello, Co-CEO of Next Century Spirits. "Kenny created something special – a great ...