The collab developed because light wines and pickleball both "appeal to consumers who embrace an active, healthy lifestyle," ...

"We're thrilled to partner with the leading pickleball tour in the U.S.," commented Andrew Blok, marketing director for Bota Box wines. "Both light wines and pickleball have exploded in popularity ...

While Manteca, California-based Delicato Family Wines owns a broad portfolio of wines, there’s none more substantial than boxed wine juggernaut Bota Box, which leapt 41% last year to 11.3 million ...

marketing director for Bota Box wines. "Both light wines and pickleball have exploded in popularity in the last three years 1, and both appeal to consumers who embrace an active, healthy lifestyle.