There, those reflected wavelengths are transformed into electrical signals to be interpreted by our brain. So we don’t really “see” colour, but reflected light, as interpreted in our brain.

Natural colour is what the human brain expects from its view of the everyday world - and anything different fails to make an equivalent impact. Dr Karl Gegenfurtner, co-author of the research ...

Color is fundamental to your perception of the world around you. Your brain processes and interprets ... instead of an accurate view of it. Neuroscientist and author of Branding that Means ...

According to Paton, the release of dopamine, a key chemical in the brain, speeds up our perception of time. This controls how we view time. When we’re having fun, the cells are far more active.