The lure of customized/targeted video ads has been the Holy Grail for decades, and true believers are now putting their faith in CTV. But as one of the myriad of new studies points out, nearly ...

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

USIM, a provider of media solutions, has a new partnership with IRIS.TV, a content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the creative … The ...

now more than ever before. This study underscores the need for precision in media planning—finding the optimal efficiency point where CTV and linear TV work in harmony to deliver maximum ...