Carvel was famous in Rochester for its soft ice cream and delicious ice cream cakes. People even loved the commercials.

Tom Carvel has been credited by many with the invention of soft serve. When his ice cream truck got a flat tire on a scorchingly hot Memorial Day weekend in 1934, he was forced to sell the ...

New owner Jimmy Ilya said the store will open Saturday. Ilya has operated Mister Softee trucks in the Hamptons since 2007. He ...