A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. If consumers were faced with an ethically ambiguous company, ...

Blue is often psychologically associated with calm and trust, which is partly why corporate logos seem to overwhelmingly ...

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...