The Anatomy Of A Successful Logo Redesign Here, Jessica Hische diagrams every move she made in updating Mail Chimp’s identity--with graphic design tricks for making sure a newcomer is actually ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

the company attributes the bolder look to that seen on an old trucker hat belonging to founder Sam Walton and calls back to a previous logo used by the retailer from the '80s to the early aughts ...

YouTube has been slowly rolling out a new brand palette for a few months now, with the most notable change being a slightly new hue for its iconic logo ... adds that the company wanted to avoid ...

Before that, the nascent company had relied on a simple ‘AM’ logotype ... Designed to be used in digital assets as well as on the traditional enamelled bonnet badge, the logo is instantly recognisable ...

Korean Air Co, South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major ...