Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Conversational interactions that create dialogue between a consumer and chatbot or AI agent strengthen intent signals, and analysis behind the sequence of words becomes the next phase in audience ...