Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

What if you could turn a single static image into a polished, 30-second commercial, all without hiring a production team or spending hours on editing software? Thanks to the rise of AI-powered ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...