POP-TARTS BOWL: The Pop-Tarts Bowl picked the worst flavor possible for its new creepy mascot ...

This year has already seen McDonald's cuddly purple pal Grimace return as a viral meme, while sandwich chain Quiznos is staging a revival with the help of its creepy rodent mascots the Spongmonkeys.

The Pop-Tarts Bowl was so fun last year. Creepy? Yes, sure. That's fair to say. The Pop-Tart mascot is peak body horror. Something like that should not be running around with arms and legs.