Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton.

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

New York, NY, Aug. 19, 2025 (GLOBE NEWSWIRE) -- In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.