Onuorah John Chidozie, a Performance and Growth Performance argues on the imperative of lifecycle management for customer retention in today’s Nigerian market place Customer retention has become one ...

Retaining customers and reducing churn has never been more important. Yet, rather than addressing this, many businesses try to tackle the issue by constantly topping up with new customers to replace ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...