Using ozone streamlines the process by only requiring humid ... still allow for the creation of sought-after denim effects like distressing and wash-down looks. "As the denim segment continues ...

Shein said this process replicates the faded, whiskering and retro-worn effects of distressed denim while using 70.5% less water than conventional denim washing methods, per the release.

Verified by Bureau Veritas in October 2023, the process reduces water usage by 70.5% compared to conventional denim washing methods. In addition to the savings in water and energy, the Cool Transfer ...

In a bid to counter considerable criticism about its business model and practices, ultra-fast fashion brand Shein has ...