When you look at many of the world’s strongest brands, they can distill their promise into one word or phrase. When we hear Volvo, we think safety. Apple makes us think innovation. Disney is magic.

Here are a few to know: This article originally appeared on The Repository: Oxford Dictionary picks slang phrase 'brain rot' as Word of the Year. Here's what it means ...

A phrase can be replaced by a single word, eg the phrase ‘pet Siamese cat’ would be replaced by the single word ‘cat’ and still have the same basic meaning. We use phrases to add more ...