Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

The conventional distribution model, however, calls for all parties in the channel to protect their own best interests. Thus, retailers are pitted against wholesalers, and wholesalers try to best ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...