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Google has given its logo a makeover for the mobile generation. While the new design maintains the classic blue, red, yellow and green color scheme, the font is now flatter and more modern.

Efforts to curb the spread of coronavirus have shuttered doors, emptied stadiums, and changed lives around the world. The economic impact will be severe, although it’s too early to tell how the crisis ...

Some of today's most recognizable logos looked vastly different when they were first introduced. McDonald's first logo, for example, featured a winking cartoon chef called Speedee, a predecessor to ...

Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

The Comic Sans Project took some really familiar logos and replaced the famous typefaces with the much-maligned Comic Sans MS. The oft-derided font seems to apply itself well to a variety of contexts, ...

Logos are the visual heart of a brand, encapsulating its identity, values, and story in a simple yet powerful image. The most iconic logos transcend mere design, becoming symbols recognized worldwide, ...

Some of today's most recognizable logos in the fast-food industry looked remarkably different when they were first introduced. McDonald's first logo, for example, featured a winking cartoon chef ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...