Ski gear has long been marketed for its performance—water and wind repellence, durability, flexibility, insulation, so forth.

Why do we love a great flannel shirt so much? Probably because few, if any, other garments can match their alluring combo of ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Flannel shirts are a true cornerstone of a cold-weather wardrobe, and rightfully so. They're ...