Warc1y
Not flat or white – how Costa Coffee used cultural analysis to inform the rollout of its new store design
In rolling out a new global design concept, Costa Coffee used cultural analysis to better understand coffee culture in different markets, and to make modifications that proved popular with consumers.
Stylist7y
This is why flat whites are more expensive than other coffees
If you regularly buy coffee, you’ve probably noticed ... and cappuccino both cost £2.25, but a flat white is priced at £2.60. Visit a branch of Costa, meanwhile, and you’ll pay £2.15 ...