as is the Franzia boxed wine brand. Bronco co-founder Fred Franzia died in 2022 and was succeed by Leonard, the first CEO from outside the family. The other original partners were Fred’s brother ...
The Benish family stepped in, purchasing the land — though not the brand — and renamed it Benessere Vineyards. A new chapter ...
Leonard, who is retiring after more than 38 years with Bronco Wine Co. Leonard helped lead the company after the passing of co-founder Fred T. Franzia in late 2022. In February, the company named ...
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