From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

Apple is reportedly exploring a new type of aluminum manufacturing process that could reshape how its smartwatches are built. According to a recent report, the company is experimenting with advanced ...

The video explores the significant impact of the Apple Watch Series 5 on healthcare, highlighting personal experiences and ...

Apple's New CEO Is a Hardware Guy. That's Actually Good for Apple's AI Plans ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

John Ternus, who will succeed Tim Cook as Apple CEO, has said previous innovations will help inform future advancements.

Apple is expected to launch a redesigned Apple TV in summer 2026 featuring the A17 Pro chip, 8GB of RAM, and Apple ...

Apple hasn’t publicly indicated any plans to add built-in privacy controls at the display level. Still, if Samsung’s rollout on the Galaxy S26 Ultra proves successful, it wouldn’t be surprising to see ...

Macworld examines seven pivotal Apple products that transformed the company from near-bankruptcy to tech dominance, including the G3 iMac, iPod, iTunes Store, MacBook Air, Apple Watch, AirPods, and ...

John Ternus is set to succeed Tim Cook as Apple CEO soon. Now, reports indicate that Ternus may make one big change as the new chief of the company, higher spending with fewer returns for shareholders ...

Apple turned 50 in April 2026. Here's a look at some of the company’s iconic products, the flops that shaped it, and what may ...