Often, what seems like a marketing or sales challenge comes down to something deeper: an unclear value proposition ... Highlight your unique selling points — the features or benefits that ...

Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...