ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

The broadcaster will show specially created ads twice per game during scrums, with timing overseen by ITV Sport's production ...

ITV and PREM Rugby have agreed an extension to their long-standing free-to-air broadcast partnership, with a new two year ...

The new format will be introduced during pauses in live match play and overseen by ITV Sport's production team ...

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ITV secures exclusive free-to-air rights for Nations Championship in 2026-28. The new global rugby tournament will transform ...

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

ITV and PREM Rugby have agreed an extension to their long-standing free-to-air broadcast partnership, with a new two year ...