Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

To get the word out on saving school sports via "Mission Tiger", we needed Tony the Tiger back in the spotlight. But how do you make parents pay attention to a forgotten animated mascot? We re-wrote ...

On Friday, Kellogg’s announced a brand-new partnership with Crocs, bringing you some seriously colorful new footwear accessories that will help you show off your love of both Tony the Tiger and ...

FARGO, ND (KXNET) — Tony the Tiger and Kellogg’s Frosted Flakes are donating $12,000 at a check presentation next week to ...