LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

They start at just $40.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

Following buildable versions of Optimus Prime and Bumblebee, Lego’s latest collaboration with Hasbro is also its first Decepticon. The 1,505-piece Soundwave, which is three pieces smaller than Lego’s ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

Following Lego's concept of building blocks with electronics and sensors to generate motion-dependent light and sound effects, there were mixed reactions. Experts argued that the new Smart Bricks ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

Blizzard has released a brand new skin for your favourite DPS almost-tank, Bastion, in a collaboration with Lego. Built to look just like a kid's toy, this new skin is only available for a short ...