Parker M. Willard Jr. likes to joke that Mother Nature does a better job of selling lightning rods than he does at Boston Lightning Rod Co. Inc. When lightning strikes a home, creating an electrical ...

A high-speed photo of lightning rods at work during an electrical storm in São José dos Campos, Brazil, is helping scientists understand how the devices compete to attract strikes and keep buildings ...

In addition to making for a dramatic show, the research could help improve lightning rods, a technology that hasn't changed in 200 years, the scientists said. The video shows a tree of electrical ...

MORRIS -- Lightning strikes have the power to blow a chimney off a house and cause millions of dollars in damage to homes each year. Yet lightning rods-which protect homes from the electric shocks-are ...