The Drum

Ad of the Day: Lipton - 'Be More Tea'

Well, we never expected this... an ad that combines Muppets and tea to make something truly delightful. But that's exactly what it is - delightful. This has Kermit in the maelstrom of a New York ...
Us Weekly

Lipton Hard Iced Tea Is Taking Groundhog Day to the Next Level With 9-Foot ‘Can Daddy’ Statue

Lipton Hard Iced Tea is taking its 2025 Groundhog Day celebrations to the next level — literally. Ahead of the Sunday, February 2, holiday, the drink company is taking their larger than life “Can ...
Marketing Dive

Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity

Shows like Disney+'s "WandaVision" or AMC's "Kevin Can F... Himself" are generating acclaim by poking fun at the multicamera sitcom, tapping into nostalgia for the TV format while flipping its ...
Ad Age

How Lipton is marketing its new Hard Iced Tea

The win expands Vayner's existing relationship with the brand. Lipton Hard Iced Tea, a boozy interpretation of the traditional summer cooler, is promoting its launch with deadpan comedy. The win ...
Food

Lipton leans into function and flavor with new herbal teas and concentrates

In a bid to reinvigorate the tea aisle and meet consumers where convenience, health and flavor intersect, Lipton is rolling out new innovations across herbal teas and tea concentrates – formats that ...