The YouTube logo history and evolution provides a lesson in restrained design.

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

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The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history—and ...

Born of a whim, Google’s mutating logo is its most creative asset By 2006, portraits of figures like author Sir Arthur Conan Doyle were more ambitious.Google Contact us at letters@time.com ...