The brand has spawned immersive experiences, books, podcasts, toys, albums, clothing, homeware, themed hotel rooms, Facebook ...

Have you ever spotted a Long Dog in Bluey? Take a look at these picture from Bluey and see if you can find it hiding in the background.

Bluey has come to represent an innocent and wholesome storytelling style, offering a much-needed break from the harsh TV ...

Secret long dogs have become a favourite of Bluey fans, as has the detective work it sometimes takes to spot them. So it's no surprise there are a few hidden ones in the 28-minute special.

But, there's something about him you may not know. Bluey is a blue heeler, Snickers is a sausage dog, Calypso is an Australian shepherd, and Mrs Retriever is, of course, a golden retriever.