Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used across multiple brands or exchanged peer-to-peer, and crucially, don’t expire ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Loyalty programs have seen extensive use in physical casinos before, with the simple printed ticket printers attached on slot ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

Wakefern Food Corp. has selected Eagle Eye to support a new loyalty and personalization platform, with the program expected to launch in mid-2026. The retailer-owned supermarket cooperative said it ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

A familiar scene plays out at airports across the country every day. A seasoned road warrior — carry-on scuffed, laptop already out — watches a more senior but less-traveled colleague or a wealthier ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...