A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for frequent travelers.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as though grocery stores are having to push their prices ever higher, in a ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, ...

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Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...