In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

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Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...