Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used across multiple brands or exchanged peer-to-peer, and crucially, don’t expire ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...