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Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

If you've only ever eaten Sour Patch Kids by the handful, you may have no idea how distinctive each Kid tastes on its own.

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...