Knowing what makes an ad memorable can help boost a brand's presence and build stronger connections with customers.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

A cheeky, goofy-as-hell pasta ad in which Gérard Depardieu cooks pasta for a girl who fell off her scooter, causing an elderly couple to eerily applaud and a Toto-looking dog to bark its approval.

Instead of targeting ads toward people who were most likely to convert, Dept tweaked Omoda's targeting to find people who see long-term value in the brand's products and are less likely to make a ...