Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Wrapping Up Your Website Marketing Plan The long and short of it is that there are two phases to your website marketing plan: ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

This fictitious ideal customer will help you to better understand your consumer base, create a stronger marketing plan and sales tools targeted to your customer/client, and be able to attract the ...

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant ...

Do small businesses need a marketing plan? Yes. For you to maximize your marketing investment, you must have a marketing plan in place. It doesn't have to take weeks, and it doesn't have to be ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

The November election brought to light how influential influencers are within the news space, with one in 4 adults over the ...